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From: "Harry Grant" harry.grant@visiongaingroup.com Date: 1. Februar 2005 16:42:06 MEZ To: harry.grant@visiongaingroup.com Subject: Mobile Gaming 2005 Reply-To: harry.grant@visiongaingroup.com

================================================= MOBILE GAMING 2005 Date: 2nd & 3rd March 2005, London Pre-conference interactive workshop: 1st March Marriott Kensington, London, UK =================================================

++The agenda is now complete - Request your PDF copy of the brochure TODAY++

SPEAKERS & PRESENTATIONS LISTED BELOW

Mobile gaming is finally beginning to come of age in 2004. Advances in handset technology, such as large colour screens, larger memory capacity and compact physical size as well as the developments in Java, BREW and 3G mean that the market can now realise the potential of mobile handsets as fully-fledged gaming devices. This conference will cover the current key gaming issues and include case studies from all players of the value chain.

Key themes include: +Mobile gaming from an operator's perspective - creating interoperability +Handset manufacturers and 3D gaming: Attracting new customers +Case studies from game developers and publishers on established brands and original content +Generating revenue with successful business models +Success and profitability of multiplayer and 3D gaming - transforming mobile games to a new level with Java and BREW software +Adapting to customer's requirements for real-time, connected and community based gaming +Billing issues - challenges and opportunities +Mobile branding from a publisher's perspective +Dedicated mobile gaming devices: Creating new technology for an established market +Mobile gambling: Alternative ways for attracting the adult consumer

KEY SPEAKERS +Tim Harrison, Head of Games, Vodafone Group Services Ltd +Steve Glagow, Director of Orange Partner, Orange Group Business +Development and Partnerships, Orange +Davide Pisano, Mobile Consumer Marketing, Wind +Jukka Helin, Head of MediaLab, TeliaSonera +Rick Gawdat, Director of Games, Multimedia APAC, Nokia +Paul Maglione, Senior Vice President, Digital Bridges +Kristian Segerstrle, Head of Products and Services, Macrospace +Mark Lefour, EVP Player Services, IN-FUSIO +Juan Montes, Managing Director, Jamdat Europe +Paul Hilton, Head of Games, Gizmondo

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This event will also feature: Pre-conference Interactive Workshops

What is required to ensure mobile games have a valid entertainment value (Is it fun?) Led by: Tom Kelly, Founder, PurpleWisdom Consultants

**SPONSORSHIP OPPORTUNITIES**

This event will provide unrivalled opportunities to promote your brand to an audience of senior level delegates. Decision makers from all aspects of the wireless, content & gaming markets will be in attendance, what better way to elevate your product? We are continually recognised for providing innovative and effective means to support your marketing requirements through sponsorship and exhibitions at our leading events. Options include:

**Full Conference Sponsorship **Exhibition Stands & Booths **Cocktail Reception Sponsorship **Promotional Inserts in Delegate Folders **Conference Bag Sponsorship

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DELEGATE REGISTRATION

Places at this event are strictly limited so BOOK YOUR PLACE NOW. To make a booking on this event, please contact me via phone or email. Book early to secure a place.

• PRICING -

Attend the: 2 Day conference with interactive workshop - ONLY GBP1600 plus VAT 2 Day conference - ONLY GBP1299 plus VAT Workshop only - ONLY GBP650 plus VAT

• BOOKINGS -

Booking is easy, simply contact Harry Grant on:

Telephone: +44 (0)20 8767 6711 Fax: +44 (0)20 8767 5001 Terms and conditions apply - see below Email: mailto:harry.grant@visiongain.com

========= AGENDA ========= PRE-CONFERENCE INTERACTIVE WORKSHOP Tuesday 1 st March 2005

Morning Session: What is required to ensure mobile games have a valid entertainment value Led by: Tom Kelly, Founder, PurpleWisdom Consultants

Afternoon Session: Mobile gaming viewed from the mobile perspective: Lessons learned from 10 years of mobile services Led by: Han Weegink, Global Market Development Manager, LogicaCMG Wireless Networks

DAY ONE Wednesday 2nd March 2005

Conference Chair Day One Claudia Pöpperl, Head of Business Development Europe, ucp morgen & Board Member, Mobile Entertainment Forum

08:30 Registration and coffee

09:00 Opening remarks from the chair: General overview of the mobile entertainment market

MOBILE GAMING FROM AN OPERATOR'S PERSPECTIVE

KEYNOTE 09:15 Vodafone live!(tm) with 3G - taking mobile games to the next level

• Vodafone live!(tm)- a brief history live!(tm) with 3G: case study
• The VFX games engine - standards-based innovation
• What 3G really means to the customer - and how providers

should respond

• The future landscape - what's coming next

Tim Harrison Head of Games, Vodafone Group Services Ltd

10:00 CASE STUDY: Orange's alliances with game developers

• Analysing why games developers are important to Orange
• Examples of how Orange supports the developers to roll out the

latest mobile games

• How can developers turn their creation into value with us?
• Overview of the Orange gaming platform and API's
• What are the 3G opportunities for games developers
• Recent launch titles and successful case studies

Steve Glagow Director of Orange Partner, Orange Group Business Development and Partnerships, Orange

10:40 Coffee and discussion 11:00 The role of mobile gaming in TeliaSonera's content enabling strategy

• The value chain for mobile gaming and operators' role in it
• How can a mobile operator act as an enabler for content

providers and game developers?

• Overcoming platform challenges for distributing downloadable

games in a multi-device environment

• TeliaSonera's eDome portal for broadband and mobile gaming
• TeliaSonera's revenue sharing model for distributing, billing, and

marketing mobile games Jukka Helin Head of MediaLab, TeliaSonera

CASE STUDIES FROM GAMES DEVELOPERS AND PUBLISHERS 11:40 Will the player become more important than the games?

• Analysing why most operators' games portal organisation

should change

• Examine the early signs of this market change
• Overview of the implications of such changes
• Will operators leave publishers having access to the end users?
• How publishers will have to manage players' community rather

than offering (good) games (only) Mark Lefour EVP Player Services, IN-FUSIO

12:10 CASE STUDY: UNITY - Interactive content server platform

• Analysis of how the platform generates, delivers and monitors

usage of multi-device, multi-user and multi-language entertainment content

• How has our alliance with Electronic Arts brought additional

opportunities for mobile gaming?

• Case studies: EA SPORTS(tm) and FIFA Football: How to form

strategic alliances with major media and entertainment publishers to create globally recognised mobile entertainment Paul Maglione, Senior Vice President , Digital Bridges

12:40 Networking lunch

13:40 CASE STUDY: ProvisionX(tm) - A cost-effective mobile gaming solution

• Why it makes sense to consider outsourcing mobile gaming to a

specialist service provider

• The benefits for operators, publishers and media partners from a

complete end-to-end solution

• Retaining control of both customer and brand:

• Operator case studies: DiGi (Malaysia) & Sunrise (Switzerland)
• Media case studies: Cartoon Network Mobile Who Wants To Be

A Millionaire? Kristian Segerstrle Head of Products and Services, Macrospace

INTERNET PORTALS AND MOBILE GAMING

14:10 How online portals can drive mobile gaming

• Opportunities for portals entering the mobile content market
• Yahoo's market entry strategy for mobile gaming
• Strategies for maximizing revenue from mobile gaming
• Trends and opportunities in mobile entertainment

Saurav Chopra Business Development Manager, Mobile Services Yahoo! Mobile, Europe

MULTIPLAYER GAMING AND BILLING ISSUES

14:40 Assessing and meeting the demand for multiplayer and 3D games

• Analyse issues with the multiplayer business model
• Managing the communities (who? how?)
• Technologies involved (off the shelf, custom built)
• Deploying the type of content that would be appropriate
• Comparison of the European and the US mobile markets from

a content provider's view Juan Montes Managing Director, Jamdat Europe

15:10 Coffee and discussion

15:30 Changing dynamics: The rise of the off-portal market

• Analysis of the market conditions today
• Pros and cons, making money from mobile
• Looking ahead, simplifying business models
• The power of brands, going direct to consumers

Luca Franchi, Business Manager, Southern Europe, Simpay

16:00 Analysing the profitability of multiplayer games John Chasey, Director - Games Development, IOMO

16:30 CASE STUDY: Terraplay MOVE - Generating revenue using a carrier grade network solution for multiplay gaming services

• Ensuring interoperability: How the solution supports all download

enable phones

• Utilising a scaleable and cost-effective turnkey platform to provide

a multiplayer online gaming service

• How the system removes the need for content servers for almost

all games

• Enabling a high degree of service control by delivery usage

statistics Stefan Vlachos, Sales and Marketing Director, Terraplay Systems

17:00 The argument for a universal Java games delivery platform Optimising the user experience using Java Achieving good economies of scale across multiple devices from a single platform Benefits of working to open industry standards A complete and consistent Java environment avoids costly fragmentation Performance without penalties Andy Bush, Director of Business Development, SavaJe Technologies

17:30 Close of day one

DAY 2 Thursday 3rd March 2005

Conference Chair Day Two Claudia Pöpperl, Head of Business Development Europe, ucp morgen & Board Member, Mobile Entertainment Forum

08:30 Registration and coffee

09:00 Opening remarks from the chair

MOBILE GAMING FROM A HANDSET MANUFACTURER'S PERSPECTIVE

09:05 Wireless mobile multiplayer gaming over GPRS

• Cross-platform gaming: How Nokia are using Symbian

platform downloadable games

• Ensuring interoperability - Rollout of games for use on the

N-Gage or PC

• Case study: Piloting of an online gaming service for Java

format games

• Enhancing the mobile entertainment experience with

successsful games:

• Pocket Kingdom and Pathway to Glory using Arena

Rick Gawdat, Director of Games Multimedia APAC, Nokia

TRANSFERRING BRANDS INTO MOBILE GAMING

09:40 Mobile games: Branded versus unbranded

• How to deploy branded games in the content service

value chain

• Role of unbranded games in an operator's games portfolio
• J2ME games: Analysing marketing strategies
• Case study: Branded versus Unbranded: Wind's experience

Davide Pisano Mobile Consumer Marketing, Wind

10:20 Coffee and discussion

10:40 Maximising revenue on brand in the wireless space

• How can you generate revenue from single play

downloads?

• Importance of collaboration with operators and vendors

• faster time-to-market
• raising standards

• Case studies and demos: Tetris, Monopoly
• Future outlook from a publisher's perspective

Morgan O'Rahilly, CEO, i-fone

11:15 Managing the advancement of mobile gaming

• How to resolve complexity challenges inherent in multiplayer

gaming

• Advice on implementing enhanced branding and personalisation of

gaming content

• Strategies to resolve gaming access and policy management issues
• How to target the campaign and promotion of games,

ensuring consistent look and feel of games across all devices David Leichner, VP Marketing, Unipier (formerly Cash-U)

11:50 Disney's Approach to Mobile Content

• How to distribute content through multiple channels
• Mobile content overview
• Introduction of Starwave Mobile

Sunil Gunderia, General Manager of Mobile, Europe, Walt Disney Internet Group

12:35 Networking lunch

TV AND MOBILE GAMING

13:50 How fixed mobile convergence enters TV gaming - A case study on large screen games

• Multiplayer gaming solution for TV or any other screen in

public location

• How to deploy 3D action games with real-time interaction
• Utilising large screens for shopping malls, stadiums, concert halls,

and cinemas

• Why large screen games are an added value for customers

Juan Carlos Sanchez, Director Strategy & Business Consulting Alcatel Mobile Communications Group

DEDICATED MOBILE GAMING DEVICES

14:25 CASE STUDY: Gizmondo - next generation mobile entertainment device

• Launch of cutting-edge gaming with nVidia
• How the Gizmondo differs to other mobile gaming

consoles: Innovative form factor and strong feature set

• Deploying an innovative device to include MP3 music

player; Mpeg4 more playing capacity; digital camera; GPRS network link to allow wide-area network gaming

• Alliance with Microsoft Game Studios for new

software titles

• Building a releases schedule for a new handheld
• Deploying GPS gaming
• Understanding the future of handheld gaming

Paul Hilton Head of Games, Gizmondo TECHNOLOGY SOLUTIONS

15:00 Java and Brew games: Enhancing the mobile gaming experience

• Analysis of Gameloft's wide portfolio for Java and Brew games
• How each mobile game can be adapted to specific features of

various devices

• Launch of portal with KDDI - Japanese mobile operator:

• Transition to a three-quarters overhead viewpoint
• New cursor-based interface

Xavier Mas Kaupp, European Manager, Gameloft

15:35 Coffee and discussion

15:50 Attracting the business customer with an interoperable technology solution

• How (M)FORM has successfully deployed (M)Server in tier I, II and

III mobile operators, ISPs, mobile portals and media owners

• Benefits of a scaleable, fully redundant entertainment content

platform

• Strategies to ensure flexible deployment with a fully managed

turnkey solution

• How to enhance data revenues with tailored entertainment

services and content offering

• How we have increased subscriber retention with multiplayer

gaming Dr Eric Bilange, CTO, MFORMA

16:25 Wireless gaming on Palm powered devices

• Overview and trends in the mobile gaming market:

Activity on Palm OS

• Analysis of advanced technologies to enrich the mobile gaming

user experience

• Wireless: BT, WiFi, GSM, CDMA
• High quality HVGA displays
• High performance 2D & 3D graphics
• Enhanced navigation systems
• Improved battery technologies

• Demo: Multiplayer via cellular network on Palm powered

smartphone Larry Berkin, Director of Developer Marketing, PalmSource

17:00 Enabling multitasking on mobile devices

• Analysis of the technology that enables multitasking

(concurrent MIDlets)

• How to increase entertainment value for games with multitasking
• Deploying new multitasking games / applications
• Business and revenue opportunities

Simon Filipiak, VP Product Management, Esmertec

17:35 Chair's summation and close of conference

Terms & Conditions NB - Due to high demand, we do not 'reserve' or 'hold' places - a request for an invoice to be raised will be treated as an official booking and will be subject to the cancellation policy as outlined below. Cancellations/substitutions and name changes: All bookings carry a 50% liability after the booking has been made, by post fax, email or web. There will be no refunds for cancellations received on or after one month before the start of the conference (e.g. cancellation on or after 20th January for a conference starting on 20th February). If you decide to cancel after this date the full invoice remains payable. Conference notes, which are available on the day, will be sent to you. Unfortunately we are not able to transfer places between conferences and executive briefings. However if you are unable to attend the event you may make a substitution/name change at any time as long as we are informed in writing by e-mail, fax or post. Name changes and substitutions must be from the same company and are not transferable between companies or countries.

Indemnity: visiongain Ltd reserve the right to change the conference/executive briefing content, timing, speakers or venue without notice. The event may be postponed or cancelled due to acts of terrorism, war, extreme weather conditions, industrial action, acts of God or any event beyond the control of visiongain Ltd. If such a situation arises we will endeavour to reschedule the event. However, visiongain Ltd cannot be held responsible for any cost, damage or expenses, which may be incurred by the customer as a consequence of the event being postponed or cancelled. We therefore strongly advise all customers to take out insurance to cover the cost of the registration, travel and expenses.

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